Entertainment Economy
Entertainment Economy
How Mega-media Forces are Transforming Our Lives
Wolf, Michael
Penguin Books Ltd
09/1999
336
Dura
Inglês
9780140281750
Combining insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.
You are now entering the entertainment zone; hedonies - the fun-focused consumer; the e-factor - there's no business without show business; the battle for your attention; Mogul Kombat - the struggle for world domination; breakout - the genesis of a phenomenon; "enteractivity" - the Internet and reality; brand empires; and now, a word from our sponsors; the view from tommorow.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Combining insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.
You are now entering the entertainment zone; hedonies - the fun-focused consumer; the e-factor - there's no business without show business; the battle for your attention; Mogul Kombat - the struggle for world domination; breakout - the genesis of a phenomenon; "enteractivity" - the Internet and reality; brand empires; and now, a word from our sponsors; the view from tommorow.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
