Stormy Skies
-15%
portes grátis
Stormy Skies
Airlines in Crisis
Clark, Paul
Taylor & Francis Ltd
09/2010
178
Dura
Inglês
9780754678878
15 a 20 dias
Captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. This book looks at the airline business through the eyes of both the airlines themselves and also their customers.
Preface 1. I Should Have Known Better: a history of crisis and prediction 2. Tomorrow Never Knows: forecasting aircraft capacity 3. Love Me Do: the changing nature of traveller expectations 4. I Want to Hold Your Hand: airline consolidation 5. You Never Give Me Your Money: pricing and revenue management 6. With a Little Help From My Friends: social media 7. Strawberry Fields Forever: the environment 8. Here Comes the Sun: 20-20 vision
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. This book looks at the airline business through the eyes of both the airlines themselves and also their customers.
Preface 1. I Should Have Known Better: a history of crisis and prediction 2. Tomorrow Never Knows: forecasting aircraft capacity 3. Love Me Do: the changing nature of traveller expectations 4. I Want to Hold Your Hand: airline consolidation 5. You Never Give Me Your Money: pricing and revenue management 6. With a Little Help From My Friends: social media 7. Strawberry Fields Forever: the environment 8. Here Comes the Sun: 20-20 vision
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
