Sports and City Marketing in European Cities
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Sports and City Marketing in European Cities
Braun, Erik; Berg, Professor Leo van den; Berg, Leo van den; Otgaar, Alexander H. J.
Taylor & Francis Ltd
06/2002
134
Dura
Inglês
9780754619314
15 a 20 dias
This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.
Contents: Sports and city marketing; An introduction; Barcelona; Helsinki; Manchester; Rotterdam; Turin; Synthesis; References; Appendix: discussion partners; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.
Contents: Sports and city marketing; An introduction; Barcelona; Helsinki; Manchester; Rotterdam; Turin; Synthesis; References; Appendix: discussion partners; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
